Your Shopify, GA4 and Meta numbers don't match. We help you fix that.
Inflated ROAS from double-counted pixels. GA4 mysteriously 20% below Shopify. Ad platforms optimizing on bad data. TrackParity gives DTC operators the diagnostics and fixes to make every source agree — so you can trust your numbers, and your ad spend, again.
What we check
GA4 ↔ Shopify gap
5–10% is normal. Over 20% usually means a configuration bug quietly losing data.
Pixel + CAPI dedup
Double-counted purchases inflate your ROAS and mislead ad platforms. The #1 culprit.
Event Match Quality
Aim for 6.0+. Most Shopify stores sit at 4–6 and leave attribution on the table.
Is your tracking gap normal — or a real bug?
Get the free Tracking-Health Mini-Audit: drop in your Shopify, GA4 & Meta numbers and get a red/yellow/green score in ~10 minutes, plus your top 3 fixes.
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Start with these guides
- How to Fix Duplicate Purchase Events in GA4 on Shopify (Native GA4 vs GTM)
If GA4 shows roughly double your Shopify orders, you're firing the purchase event twice. Here's how to confirm it, find the source, and fix it with transaction_id deduplication.
- Why Your GA4 Purchases Don't Match Shopify (and What Discrepancy Is Actually Normal)
GA4 almost never matches Shopify exactly. Here's the discrepancy that's actually normal (5–10%), why the gap happens, and how to tell a harmless gap from a real tracking bug.