Why TrackParity exists

The problem we care about

Shopify, GA4 and Meta almost never agree. GA4 undercounts because it's client-side; Meta over-counts when the Pixel and Conversions API aren't deduplicated; consent, iOS and ad blockers erode the signal further. Left alone, these gaps corrupt every revenue and ROAS number a store reports — and the ad platforms optimize on the mess.

Our approach

TrackParity is diagnostic-first and evidence-based. We start from one principle: Shopify's server-side record is your source of truth, and everything else should reconcile against it within a known range. Our guides give you the specific numbers — what gap is normal, what a healthy Event Match Quality looks like, how deduplication actually works — so you can tell a harmless discrepancy from a real bug, and fix the ones that matter.

Every benchmark we publish is drawn from primary documentation and specialist practitioners (Google, Meta, and analytics specialists such as Elevar, Analyzify and CustomerLabs), and we cite our sources on every guide. Where a figure comes from a single source, we say so. No inflated claims, no invented case studies.

Who's behind it

TrackParity is an independent project of DX World – Daniel Acar, a small software studio based in Bietigheim-Bissingen, Germany. It's built by an operator who has spent real time in the weeds of Shopify, ads and tracking — and got tired of dashboards that don't match. You can reach us any time at the contact page.

What's here — and what's coming

Right now: a growing library of practical tracking guides and a free Tracking-Health Mini-Audit worksheet. Next: a paid Audit Pack (a full reconciliation sheet plus step-by-step fixes) for operators who want it solved end to end. Join the Mini-Audit list and you'll hear about it first.