Your Shopify, GA4 and Meta numbers don't match. We help you fix that.

Inflated ROAS from double-counted pixels. GA4 mysteriously 20% below Shopify. Ad platforms optimizing on bad data. TrackParity gives DTC operators the diagnostics and fixes to make every source agree — so you can trust your numbers, and your ad spend, again.

Run the free audit ↗ Read the guides

Shopify & DTC GA4 Meta Pixel + CAPI Server-side tracking

What we check

Red flag

GA4 ↔ Shopify gap

5–10% is normal. Over 20% usually means a configuration bug quietly losing data.

Watch

Pixel + CAPI dedup

Double-counted purchases inflate your ROAS and mislead ad platforms. The #1 culprit.

Healthy

Event Match Quality

Aim for 6.0+. Most Shopify stores sit at 4–6 and leave attribution on the table.

Is your tracking gap normal — or a real bug?

Get the free Tracking-Health Mini-Audit: drop in your Shopify, GA4 & Meta numbers and get a red/yellow/green score in ~10 minutes, plus your top 3 fixes.

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Start with these guides

Why Your GA4 Purchases Don't Match Shopify (and What Discrepancy Is Actually Normal)
GA4 almost never matches Shopify exactly. Here's the discrepancy that's actually normal (5–10%), why the gap happens, and how to tell a harmless gap from a real tracking bug.