The free Tracking-Health Mini-Audit

Score your own Shopify tracking in about 10 minutes — and find out whether your gap is normal or quietly wasting ad budget.

Get my free audit ↓

How it works

Enter your email and we'll send you the Mini-Audit worksheet: a fill-in Google Sheet where you drop in four numbers from Shopify, GA4 and Meta. It instantly returns a red/yellow/green verdict against the benchmarks below, plus your top fixes — no call, no signup wall, just the sheet in your inbox.

What you'll need — four numbers, one closed period

Shopify orders Analytics → Reports → Sales
GA4 purchase events Reports → Monetisation
Meta reported purchases Ads Manager, same date range
Meta Event Match Quality Events Manager → your Purchase event

Use one completed period (last 30 days works). No access, no connection, no permissions — you read four numbers and type them in.

Tracking-Health Mini-Audit Sample

1,043Shopify orders

812GA4 purchases

−22%

GA4 ↔ Shopify gap −22% Fix
Meta vs. Shopify (dedup) +31% Fix
Event Match Quality 6 / 10 Watch

2 red · 1 to watch — 3 fixes recommended

What the sheet gives you back. This sample uses made-up numbers — yours is calculated from your own.

What the worksheet checks

Your GA4 ↔ Shopify discrepancy against the benchmark — 5–10% is normal, over 20% signals a configuration bug, and GA4 running ~2× Shopify is flagged separately as duplicate events.
Meta vs. Shopify over- or under-reporting — the signal for a Pixel + CAPI deduplication problem, which is the most common cause of inflated ROAS.
Your Meta Event Match Quality against the three bands: below 6 is under Meta's own floor, 6–7 is acceptable, 8+ is the working target for Purchase.
An overall verdict plus your top fixes, each linked to the matching step-by-step guide.

Get the free Mini-Audit worksheet

Get the free Tracking-Health Mini-Audit: drop in your Shopify, GA4 & Meta numbers and get a red/yellow/green score in ~10 minutes, plus your top 3 fixes.

We'll email a confirmation link first (GDPR), then send the worksheet — one click away.

No spam. Unsubscribe anytime. We never sell your data. By subscribing you agree to our privacy policy.

What comes after

The Mini-Audit tells you whether something is broken. The Tracking-Health Audit Pack — a full reconciliation spreadsheet plus a step-by-step fix guide — goes after the how, and it's what we're building next. Everyone on the list above gets it first, and gets a say in what goes into it.