Guides

Fix the tracking problems that quietly waste ad budget.

• How to Fix Duplicate Purchase Events in GA4 on Shopify (Native GA4 vs GTM)

  If GA4 shows roughly double your Shopify orders, you're firing the purchase event twice. Here's how to confirm it, find the source, and fix it with transaction_id deduplication.

• Why Your GA4 Purchases Don't Match Shopify (and What Discrepancy Is Actually Normal)

  GA4 almost never matches Shopify exactly. Here's the discrepancy that's actually normal (5–10%), why the gap happens, and how to tell a harmless gap from a real tracking bug.